JoJo Siwa Net Worth (Money & Salary)

What Is JoJo Siwa’s Net Worth?

JoJo Siwa, an American dancer, singer, actress, model, and reality television personality, has amassed a net worth of $20 million. She gained fame through the show “Abby’s Ultimate Dance Competition” before appearing on “Dance Moms.” While reality TV played a role in her rise to prominence, her significant success came via YouTube, where her videos collectively have garnered hundreds of millions of views, and her subscriber count nears 12 million. She is recognized as one of the most influential individuals globally.

Early Life

Born on May 19, 2003, in Omaha, Nebraska, Joelle Joanie Siwa rose to stardom with popular music videos such as “Boomerang” and “I Can Make U Dance” on YouTube. After embarking on a tour in 2018, she began performing in sold-out venues across 52 cities in the United States and Canada, with the tour later extending to include places in the United Kingdom and Australia.

JoJo Siwa Hair Bow Sales

Many of JoJo’s fans speculate that her net worth is likely much greater than our current assessment, citing reports of 40 million hair bows sold. While this figure remains unverified by an independent source or business publication, it’s clear she is undoubtedly earning a substantial amount from product sales. However, even if the figure of 40 million is accurate, it does not necessarily imply that JoJo herself earns “hundreds of millions” from the sales.

In celebrity product lines, typically, celebs receive payment after surpassing certain sales thresholds, once production and marketing costs are covered. If JoJo has indeed sold 40 million bows, it’s apparent that such milestones have been achieved and exceeded, indicating she is earning a share of the profits.

Estimating conservatively, based on an industry-average profit of $2.5 per $9 bow sold, and similar celebrity endorsement deals, it’s likely JoJo receives around 20% of the profits after costs are accounted for. This translates to $0.54 per sale, pre-tax. Assuming JoJo sold 40 million bows, it’s plausible she needed to sell about 10 million to cover initial expenses, yielding total earnings of $16 million before taxes, translating to $8 million post-tax.

These calculations suggest that JoJo is indeed generating significant revenue through product sales alone. Additionally, any net worth figure available on our platform is calculated after taxes. Thus, for someone to achieve a net worth of $14 million, they would need to earn between $25-30 million before taxes and other expenses. Should JoJo sustain her current popularity, it is quite plausible that she could reach a net worth of $50-100 million in the future.

Filmography

Throughout her career, JoJo Siwa has featured in various television shows, particularly on Nickelodeon with programs such as “Ultimate Halloween Costume Party,” “Not-So-Valentine Special,” and “Ultimate Halloween Haunted House.” Other significant appearances include roles in “School of Rock,” “SpongeBob SquarePants,” “Keeping Up with the Kardashians,” “The Substitute,” “The Masked Singer,” and “Celebrity Family Feud,”

The shows “Dancing with the Stars,” “So You Think You Can Dance,” “America’s Got Talent,” and “High School Musical: The Musical: The Series” are among those featuring Siwa.

Additionally, Siwa has contributed to the films “The Angry Birds Movie 2” and “The J Team.”

Throughout the years, Siwa has received numerous nominations and has achieved wins for “Favorite Viral Music Artist,” “Favorite Musical YouTube Creator,” and “Favorite Social Music Star” at the Nickelodeon Kids’ Choice Awards.

Real Estate

In February 2020, JoJo purchased a home in Tarzana, California, for $3.5 million. At just 16 years old, she possessed more wealth than most individuals earn in an entire lifetime. Her new residence was promptly showcased on her YouTube channel, providing her dedicated followers with a grand tour.

This Mediterranean-style home includes 6,000 square feet of living space, offering ample room for JoJo’s family. It boasts marble floors, fireplaces, a gourmet kitchen, French doors, and various other indoor amenities, ensuring that this young YouTuber will experience comfort for years ahead. Outdoors, there exists a swimming pool and a sports court.

Personal Life

Siwa dated TikTok star Mark Bontempo from August to November 2020. In January 2021, she publicly came out as a member of the LGBTQ+ community via social media. By February 2021, she shared that she was in a relationship with her best friend, Kylie Prew. Following a breakup in late 2021, they reunited in May 2022. Siwa and Prew parted ways again in June 2022, and in August, JoJo began a relationship with social media creator Avery Cyrus. Their split was announced in December 2022.