KSI Net Worth (Money & Salary)

What Is KSI’s Net Worth?

Known as KSIOlajidebt, or simply KSI, he is an English personality on YouTube, a video game commentator, a comedian, and a rapper with a net worth estimated at $100 million. KSI ranks among the highest-earners in the realm of internet personalities globally. From September 2022 to September 2023, he earned $25 million. Presently, he operates three YouTube channels: “KSI,” “JJ Olatunji,” and “KSIClips,” which collectively have garnered over 8.6 billion views. His primary channel boasts 24.1 million subscribers, and he has previously been part of the YouTube collective Sidemen, which oversees four channels: “Sidemen,” “MoreSidemen,” “SidemenReacts,” and “SidemenShorts.”

The name KSIOlajidebt is derived from his gaming alias “KSI,” his actual name, Olajide, and BT representing British Telecom. He primarily plays and comments on FIFA games and has even played FIFA alongside Arsenal and England midfielder Alex Oxlade-Chamberlain. As a rapper, KSI launched his single “Lamborghini” featuring P Money back in 2015, which achieved #7 on the UK R&B chart and #30 on the UK Singles Chart. He has released studio albums such as “Dissimulation” (2020) and “All Over the Place” (2021), and has collaborated on singles with BlacknWhite, Sway, and Yogi. In 2015, he also released a book titled “KSI: I Am a Bellend,” which was published in the U.S. under the name “I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet.”

The rivalry between Logan Paul and KSI is widely known. On August 25, 2018, they faced off in a highly-publicized pay-per-view boxing match dubbed “the biggest internet event in history.” The bout concluded with a draw, leading to a rematch on November 9, 2019, at the Staples Center in Los Angeles. Their first fight attracted 2.25 million viewers live, including 1 million pay-per-view purchases and an additional estimated 1.2 million views through illegal Twitch streams. Overall, about 1.3 million people bought the fight through PPV, generating approximately $13 million in revenue. It is estimated that KSI and Logan each took home around $2 million before taxes when factoring in additional earnings from merchandise. For their second match, they had a guaranteed minimum of $900,000 each, and their total earnings likely exceeded $3 million per person, as broadcasted by boxing company DAZN USA. Previously, KSI had fought Joe Weller, another YouTuber he had a dispute with, winning by technical knockout in the third round. The live viewership for that bout reached 1.6 million, and it gained 21 million views within the first 24 hours.

Prime Energy Drink

In the last few years, “Prime” energy drink has become a significant point of discussion regarding KSI’s net worth. For those unfamiliar, both Logan Paul and KSI have served as promoters for Prime since its launch in January 2022. Claims that are yet to be verified suggest that between December 2022 and December 2023, the drink posted $565 million in revenue.

Do Logan Paul and KSI own Prime? No, while they do not own the drink outright, they have an equity stake in the brand. It is widely believed that they each hold 20% or that together they possess a total of 20%. The remaining shares are controlled by a parent company based in Louisville, known as Congo Brands, which is co-owned by Max Clemons and Trey Steiger.

If we assume that Logan and KSI indeed each possess 20% ownership of the brand, we can analyze Rockstar’s sale to Pepsi in 2020 for $3.8 billion, which was generating $800 million in revenue at the time. This suggests that Rockstar’s valuation was approximately 5 times its revenue. If Prime is generating $600 million annually, we could estimate the brand’s total value to be around $3 billion (5 times $600m). Consequently, if Logan and KSI each hold 20% of the brand, their paper stakes would be valued at $600 million.

If they genuinely have a combined ownership of 20%, meaning 10% each, that equates to $300 million each. Given that their precise equity stakes are unknown AND the brand’s revenue figures remain unverified, everything mentioned above is merely conjecture. Nonetheless, it can be reasonably inferred that both hold highly valuable stakes in a flourishing enterprise.

Prime has assembled a variety of celebrity endorsers, which includes quarterback Patrick Mahomes, soccer champion Erling Haaland, and MMA fighter Alexander Volkanovski. It’s likely safe to conclude that these celebrities received equity in return for their endorsements.

Early Life

Olajide Olayinka Williams Olatunji, known as KSIOlajidebt, was born on June 19, 1993, in Watford, Hertfordshire, England. His mother, Yinka, hails from London, while his father, Jide, is of Nigerian descent. KSI has a younger brother named Deji, who is also a YouTuber; in 2015, KSI earned the title of #1 on Tubular Labs’ list of the “UK’s Most Influential YouTube Creators,” with Deji following closely at #2. He attended Berkhamsted School, where he formed a friendship with Simon Minter, who later became part of KSI’s Sidemen group. In 2018, Deji released a video revealing KSI’s private bank records, prompting KSI to publicly express his frustration towards his family for Deji’s actions, stating, “Don’t you f**king dare put my information out on blast like that. I keep that shit private. Mom, dad, I’m disappointed.”

YouTube Career

KSI initiated his first YouTube channel known as “JideJunior” in 2008 and launched the “KSIOlajideBT” account in July 2009. He left sixth form college after establishing a steady income from his FIFA gaming-commentary videos. Subsequently, KSI expanded his content to include vlog-style videos and a wider range of games, achieving a milestone of one million subscribers in 2012. In 2013, he signed with Polaris, a sub-network of Maker Studios, and became a member of the Sidemen, a British YouTube group renowned for sketches, challenges, and video game commentary. In August 2017, KSI announced his departure from the Sidemen and followed up with diss track videos targeting the other members.

Music Career

KSI debuted his music career with the album “Dissimulation” in May 2020, which attained the #1 position on the Irish Albums Chart and #2 on the UK Albums Chart. This Gold-certified album included hit singles such as “Down Like That” (featuring Rick Ross, Lil Baby, and S-X), “Wake Up Call” (featuring Trippie Redd), “Poppin” (featuring Lil Pump and Smokepurpp), “Houdini” (featuring Swarmz and Tion Wayne), and “Killa Killa” (featuring Aiyana-Lee). His next album, “All Over the Place,” released in 2021, topped the UK Albums Chart and featured the Gold singles “Really Love” (featuring Craig David and Digital Farm Animals) and “Don’t Play” (with Anne-Marie and Digital Farm Animals). Additionally, KSI has put out several EPs including “Keep Up” (2016), “Jump Around” (2016), “Space” (2017), and “Disstracktions” (2017).

In 2021, the studio album “All Over The Place” was released by him.

Personal Life

KSI actively engages in charity work, taking part in shows like “Comic Relief,” “Stand Up To Cancer,” “Children in Need,” and “Sport Relief.” In 2015, he contributed $10,000 to the online charity stream hosted by YouTuber Castro1021 and participated in the Race Against Slime event, raising funds for SpecialEffect, a U.K. organization that aims to bring joy and inclusion to those with physical disabilities through video gaming. Between 2016 and 2018, KSI and his fellow Sidemen organized three charity football matches, collectively raising nearly £400,000 for organizations like Childline, the Saint’s Foundation, and the Charlton Athletic Community Trust. In 2020, he made a $60,000 donation to the Black Lives Matter Global Network Foundation along with other charities focused on supporting black lives, and he also contributed clothing to the Seaview Project. That same year, he became part of “The Independent’s” Help the Hungry campaign and the “Evening Standard’s” Food for London Now initiative, performing on the charity single “Stop Crying Your Heart Out” for Children in Need. During BBC Radio 1’s “Lol-a-thon” in 2021, he donated £10,000 to Comic Relief.

An avid supporter of Arsenal F.C., KSI has made appearances on AFTV, an Arsenal fan channel. He faced accusations of sexual harassment of women at a Eurogamer event in 2012, along with allegations regarding the sexual assault of spokesmodel Brandy Brewer. However, Brewer later tweeted, “I consented to the motorboat it’s called comedy……relax,” resulting in KSI being banned from future Eurogamer events.

Awards and Nominations

KSI received a Diamond Creator Award/YouTube Creator Reward at the YouTube Creator Awards in 2016, in addition to being named Vlogger of the Year at the NME Awards. In 2020, he claimed an Amazon Music UK award for Best Song for “Lighter,” which also garnered a BRIT Award nomination for Best British Single. He has received three nominations for the Shorty Awards: Best in Gaming in 2012, YouTuber of the Year in 2017, and Best YouTube Ensemble (with the Sidemen) in 2019. “Sidemen: The Book” was nominated for the British Book Award in 2017 for Non-Fiction: Lifestyle Book of the Year. That year, he was also nominated for Best British Vlogger at the BBC Radio 1’s Teen Choice Awards. KSI has further received nominations from the Global Awards (Social Media Superstar, 2018), MTV Awards (Hottest Summer Superstar, 2020), MOBO Awards (Best Media Personality, 2020), and TMTV Awards (Hottest Summer Superstar, 2021). In 2022, he was honored with the title of “Personality of the Year” at the Rated Awards.

Real Estate

In a 2020 discussion with “Men’s Health,” KSI revealed that he owns over ten properties in England, with a total value exceeding £10 million. In December 2021, he relocated from a shared flat and acquired a story home in London for £10 million.