Logan Paul Net Worth (Money & Salary)

What is Logan Paul’s net worth?

Logan Paul, an American YouTuber, boxer, internet personality, and actor, has an estimated net worth of $150 million. Currently, Logan Paul boasts over 23.6 million followers on his YouTube channel. He has periodically ranked among the highest-paid YouTubers globally, earning a yearly personal income of at least $20 million. Additionally, he has 27 million followers on Instagram and 18 million followers on TikTok.

Beyond YouTube, he operates a highly profitable merchandise business, Maverick Apparel, which generated over $40 million in sales within its first nine months of operation.

Since November 2018, he has been the host of the Impaulsive podcast. In recent years, Logan and his brother Jake have shifted their focus toward the professional boxing arena.

This year, in 2023, Logan entered into a reported three-year, $15 million multi-year deal with WWE after making several appearances over the years.

Prime Energy Drink

The energy drink “Prime” has recently increased in popularity, particularly concerning Logan Paul’s net worth. For those unfamiliar, Logan, along with his boxing adversary KSI, has been endorsing Prime since its launch in January 2022. Unverified reports suggest that Prime generated $565 million in revenue during the 12 months from December 2022 to December 2023.

Do Logan Paul and KSI own Prime? No, while they promote it, they do possess equity in the brand. It is commonly believed that each of them either owns 20% individually or together a combined 20%. The majority stake is held by a Louisville-based parent company called Congo Brands, co-owned by Max Clemons and Trey Steiger.

Assuming Logan and KSI each own 20% of the brand, one can compare this to Rockstar’s sale to Pepsi for $3.8 billion in 2020, which was generating $800 million in annual revenue. Hence, Rockstar sold for approximately five times its revenue. Given that Prime is reportedly generating $600 million a year, one might speculate about the overall value of the brand.

value is approximately $3 billion (which is 5 times $600m). In the case that Logan and KSI both possess 20% ownership of the brand, each of their equity stakes would amount to $600 million. Conversely, if their total ownership is 20%, translating to 10% each, their individual stakes would be $300 million. Given that their actual equity is unclear and the brand’s revenue figures remain unverified, the above assessments remain speculative. Yet, it is reasonable to infer that both hold significant interests in a flourishing business.

Celebrity endorsements for Prime include a variety of stars such as quarterback Patrick Mahomes, soccer athlete Erling Haaland, and MMA fighter Alexander Volkanovski. It can be reasonably assumed that these endorsers also received equity in return for their promotional support.

Early Life

Born on April 1, 1995, in Westlake, Ohio, Logan Alexander Paul has a younger brother, Jake Paul, who has also gained fame as a social media influencer. Logan began creating videos on YouTube at the age of ten with his channel named Zoosh.

In 2012, he was recognized as an All-Star linebacker for the Westlake High School football team and was also a State Champion wrestler. He later pursued a degree in engineering at Ohio University. His social media presence skyrocketed from 900 followers to 1.5 million between 2013 and 2014, particularly gaining fame on the now-defunct platform Vine. In 2014, he left Ohio University to relocate to Los Angeles.

Career

A YouTube compilation video was created from his work on Vine and uploaded. In April 2014, it quickly amassed over four million views within its first week. Logan soon reached 4 million followers on Vine and began producing sponsored content for companies such as HBO, Pepsi, and Virgin Mobile. By 2015, he was ranked the 10th most influential person on Vine, earning substantial income through his brief video content. Following the shutdown of Vine, Paul transitioned his creativity to YouTube.

As of now, Logan’s videos have accumulated nearly six billion views. He boasts more than 23.6 million YouTube subscribers, 26 million Instagram followers, and 15 million Facebook fans.

Suicide Forest Controversy

On December 31, 2017, Paul posted a video to his YouTube channel featuring footage filmed in Aokigahara at the base of Mount Fuji in Japan, an area infamously recognized as the suicide forest due to its history. The video displayed a deceased individual hanging from a tree and experienced 6.3 million views within just 24 hours. This sparked numerous online petitions demanding the removal of Paul’s channel from YouTube. Subsequently, Paul deleted the video and issued a public apology via Twitter on January 1, 2018. YouTube responded on January 9, condemning the video through their Twitter platform, and on January 10, they declared the removal of Paul’s channels from their Google Preferred ad program. Paul also faced termination from the YouTube program.

the red series “Foursome” led to Paul donating $1 million to suicide prevention organizations.

Other Controversies

In early February 2018, YouTube suspended all advertisements on Paul’s channels due to his “pattern of behavior.” Specifically, YouTube cited instances like his participation in the “Tide Pod challenge,” the incident where he took a fish from his pond to “jokingly give it CPR,” and a video in which he tasered two dead rats. During that time, Paul did not earn any revenue from the views on his page. However, ads were reinstated on his channel two weeks later. He remained on probation for 90 days, and his channel’s content was ineligible for the trending tab during this period.

In January 2019, Paul made a controversial comment on his podcast: “What is it, male-only March? … We’re gonna attempt to go gay for just one month.” His remarks drew widespread criticism, particularly for suggesting that being homosexual is a choice.

KSI Boxing Matches

Logan Paul and KSI, another YouTuber, are well-known for their intense rivalry. They held a pay-per-view boxing match on August 25, 2018, which was touted as “the biggest internet event in history.” A rematch occurred on November 9, 2019, at the Staples Center in Los Angeles. Their first fight attracted 2.25 million live viewers, with 1 million tuning in via pay-per-view and approximately 1.2 million watching illegally through Twitch. Ultimately, 1.3 million people paid for the fight on PPV, generating around $13 million in revenue. Logan and KSI likely each made about $2 million from the match before taxes, considering other income sources like merchandise. For their second fight, both were guaranteed a minimum of $900,000, with total earnings for this event, broadcast by DAZN USA, probably exceeding $3 million for each.

Personal Life

In the fall of 2015, Paul resided in an apartment complex in Hollywood with his roommates, Mark Dohner and Evan Eckenrode, alongside other social media celebrities such as Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. Their close living proximity facilitated collaboration on videos for each of their channels.

By the fall of 2017, Paul had relocated to an estate in Encino.

Logan Paul and actress Chloe Bennet publicly confirmed their relationship in July 2018, having reportedly been together for a year prior to this announcement. However, they parted ways in September of the same year.

Notably, Paul is red-green colorblind.

In May 2020, Paul announced his relationship with model Josie Canseco, the daughter of baseball legend Jose Canseco. In June 2020, he posted a video titled “I Bought My Girlfriend A Horse” on his YouTube channel. Allegedly, following a minor disagreement, he sought to make amends by purchasing a horse for Josie, who enjoys horseback riding. The video features the couple riding horses, with Paul revealing that he bought both of them. He stated: “100% yours. Even

“You can keep them if we break up.”

In 2022, model Nina Agdal started dating Paul, and they announced their engagement in July 2023.

Annual Earnings

Logan earned $12.5 million in 2016, $12 million in 2017, and $14.5 million in 2018. In 2019, his earnings totaled $10 million. By 2021, he made $18 million.

From September 2022 to September 2023, Logan’s earnings reached $20 million.

Real Estate

For several years, Logan Paul resided in a mansion located in Encino, a suburb of Los Angeles:

He bought the house in October 2017 for $6.55 million after it had been listed for $8.5 million a few months prior. The mansion spans over 30,000 square feet and includes 14 rooms. Logan sold it in April 2022 for $7.4 million to Machine Gun Kelly.

Recently, Logan has been living in Puerto Rico, where he rents a mansion valued at over $13 million in the private gated community of Ritz-Carlton.

In 2019, he acquired an 80-acre property called Fobes Ranch in the San Jacinto Mountains for $1 million, located about two hours east of downtown Los Angeles. This property was once home to Timothy Leary, a former Harvard professor and LSD producer, during the 1960s, where he manufactured LSD along with a group known as the “Brotherhood of Eternal Love.”

Floyd Mayweather Boxing Match

On June 6, 2021, Logan engaged in a professional boxing match against Floyd Mayweather. Reports indicated that Logan negotiated a deal for a base salary of $250,000 plus 10% of Pay Per View profits, while Mayweather was reportedly guaranteed $10 million for his appearance and 50% of PPV profits.

Logan estimated his earnings from the fight would be at least $20 million, while Floyd claimed he would earn over $50 million.

Ultimately, around 1 million people purchased the fight, resulting in Floyd making approximately $35 million and Logan about $5.25 million.